With experienced real estate agents and technology in your court, selling or renting your property is as easy as tapping a few buttons from the comfort of your home.
Hundreds of properties are listed in Dubai on a daily basis, but how do you stand out from the crowd with your property? This blog’s aim is to help you with tips and guidelines on things you can do to improve your visibility in the market.
1. Book a Free Home Visit
Most real estate companies visit your property and provide you with consultancy services free-of-charge, so there is no reason not to take advantage of this offer. The real estate agent you’ve consulted will visit your home, update you on the current market analysis of your area and provide you with advice on how to present, market and sell your property for the right prize. Before setting a tag to your property, it is important to consider all the necessary factors with your agent so that you don’t end up underselling your property.
However, before you market your property online or allow your agent to bring over potential clients for viewing, make sure your property is neat, clean and well-maintained. Making sure your property looks presentable (at least during showtime) will make sure your potential buyer has a great first-impression of your property. Disorderliness can actually be a deal breaker for some of your clients, especially potential rental tenants, since most clients make decisions based on their first impression of a property. Make sure you keep your property organized, neat and welcoming to maximize the chances of closing a great deal.
Also, make sure to discuss with your agent the caliber of tenants you’d prefer to rent your property to (bachelors, family, couples with or without children and pets) so your agent can help you find your tenants accordingly.
2. Spread The Word Online
As we all know, the internet is the best place to reach out to thousands of people who want to buy your property. But to reach the right audience, you may want to upload your listings on the right sites with engaging, SEO-friendly headings, descriptions and captions.
Find the USP (Unique Selling Points) of your property. Does your property offer stunning views of Burj Khalifa? Is it close to the main attractions of Dubai? Does it offer water-front views? Is it enclosed within a safe, gated community? What sets your property apart from the rest? Figuring this out will enable you to pitch your property to the right audience and stay ahead of your competition.
You can either market your property on your own or let the real estate agency you’ve entrusted handle it for you. They will publish your property on the right platforms to their growing audience; inclusive of past customers, potential clients and keen investors. From writing the right captions, finding the USPs of your property to presenting it with attractive visuals, the right real estate agency will take care of driving investors right to your door-step!
Before marking your property with a price, it is recommended to find other listings in the same area with features and amenities similar to yours in order to gain an understanding of the value of your property within the current market. Consulting an expert dedicated to the area will help you set the right price to your property and help you achieve the highest profit margin possible out of your deal. It is also recommended to leave room for negotiations as it urges more investors to start a conversation with you and reach out to you regarding your property. However, setting a price way higher can lead to your listings being ignored and dismissed, so make sure you set the right price before you market it online.
3. Meet And Sell
Arrange viewings and invite interested clients to come have a look at your property. The right real estate agent will make sure your property isn’t undersold and help you negotiate the bids and offers received for your property. They will also stick around and guide you with all the entailing legal formalities so you can sit back and experience a hassle-free transaction. Choosing a real estate agent you trust can help you communicate your needs more frankly and stay transparent and confident throughout the process.
Make sure you follow up with your agent so that you stay constantly updated. With thousands of properties listed across Dubai, and more being added with each passing day, Dubai is no doubt one of the biggest real estate markets across the globe. In order to stay ahead of your competitors, you will need a good knowledge of the market, updates on the ever-fluctuating factors affecting the market and of course, amazing marketing skills. But even without any of these, you can still sell or rent your property much more conveniently by reaching out to a reliable real estate brokerage that you trust. We’re just one call away!
